Washington said about the project:

“Common called me and asked me if I wanted to be ‘the girl’ in the next video because we’ve really always had a mutual respect for each other’s work and I said that I would do it if I can direct it,”
“And he was like, ‘Alright well write a treatment.”
“One of the really cool things about the video is that it’s totally star studded,”
“It’s myself, Common, Alicia Keys [and] Kanye West.
It’s really fun. I’m loving it even more than I thought I was going to.”